Uncle Joe’s Farmer’s Market
I was tasked with designing a logo for Uncle' Joe’s, a local farmer’s market seeking a fresh brand identity. They wanted a warm, family feel that aligned with their mission of providing quality produce to families in town.
Logo Ideations
I chose to make a produce mascot that’s made out of fruits and vegetables. I wanted it to feel friendly and capture the warm energy of the brand.
Final Logo
To create the final image, I image traced the lineart of the sketch and used a palette of vibrant colors to bring it to life. I also chose to include the slogan of “Let the right food make you,” which plays off of the concept of the illustration.
